CMS Management

A content management system (CMS) is a computer application that allows publishing, editing, modifying, organizing, deleting, and maintaining content from a central interface. Such systems of content management provide procedures to manage workflow in a collaborative environment. These procedures can be manual steps or an automated cascade. CMSs are often used to run websites containing blogs, news, and shopping. Many corporate and marketing websites use CMSs. CMSs typically aim to avoid the need for hand coding, but may help it for specific elements or entire pages.

Authoring & Publishing

'Authoring' is the process to manage the content support, content form, type, dimensions, style, attached content (images, posters), tracking, versioning, etc. 'Publishing Content' should be aimed for the right web page, and provides the Content Strategist preview and notifications, duplicate names, content expiration, accessibility etc.


Targeting & Workflow

'Segmentation & Targeting' becomes very important in xCMS to define rules of promotion during digital campaigns, target appropriate content on the right channel etc. Workflow enables the team for quicker routing of approvals, specific escalations, quick review and specific modifications based on comments, view and expedite content status in workflows.


User Management

'User Management' is also very important for a targeted content to be effective and creating the right UI according to user segments. Setting the right authentication rules, rights management, security audit and tracking, admin management becomes very important for running xCMS effectively and ensure filtered content and adhere to IP rules.


Analytics Support

xCMS must not only ensure perfect content aimed at the right customers, but needs to gauge its success with best-in-class digital reporting. 'Analytics Support' becomes necessary for the firms to extract site view reports, do predictive analysis and forecast website traffic, track prospects and customers and manage dashboards for key decision making.


A content management system (CMS) is a system used to manage the content of a Web site. Typically, a CMS consists of two elements: the content management application (CMA) and the content delivery application (CDA).

The CMA element allows the content manager or author, who may not know Hypertext Markup Language (HTML), to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster.

The CDA element uses and compiles that information to update the Web site. The features of a CMS system vary, but most include Web-based publishing, format management, revision control, and indexing, search, and retrieval.


MARK JOHNSON - happy client


Joy Victor Software's is a information technology, consulting and out sourcing company with determinant and dedicated employees. Joy Victor Software's helps customers do business better by reducing the work load using software technologies and improve their business by reaching more of their customers and more responsive to their changing customers through web and mobile technologies . Started Our Journey at 4th July 2014.Launched first Project Student Data Manager(SDM) at 6th Oct 2014.


A CMS system may also provide tools for one-to-one marketing.

One-to-one marketing is the ability of a Web site to tailor its content and advertising to a user's specific characteristics using information provided by the user or gathered by the site (for example, a particular user's page sequence pattern).

For example, if you visit a search engine and search for "digital camera," the advertising banners will advertise businesses that sell digital cameras instead of businesses that sell garden products.






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